Why Founder Market Fit is More Important than PMF (and when that changes)
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Michael Houck
February 18, 2023
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Onto the newsletter — this week’s post is about why founder-market fit actually matters more than PMF, at least in the early days, and if / when that switches (hint: it’s later than you might think) 👇
Read time: 3 minutes
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Why Founder-Market Fit > PMF
Quick — what are PMF and FMF?
If you’re reading this newsletter, you likely know and have seen definitions for PMF, and may be familiar with FMF (but might not have seen it concisely defined anywhere):
PMF → From Andrew Chen’s great PMF deck: “when people who know they want your product are happy with what you're offering”
FMF → I couldn’t find a definition I loved, so here’s mine: “when founders are obsessed with a big, fast-growing market they understand well”
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